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The night before barcampnfp
I’ve been involved in barcampnfp for about a year and a half now, once as a helper and twice as the London lead organiser. Every time I learn something new, or more accurately, lots of new things.
There’s something special about an unconference format which means you learn something every time no matter whether you’re a newbie or old hand. Often it’s something I didn’t even know I wasn’t aware of. That’s why I’m really excited about tomorrow, not for what I know is going to happen but what I don’t know.
We’ve got some brilliant people on the participants list and lots of plotting of ideas for sessions already happening on the hashtag.
Watch this space #barcampnfp and hopefully our live notes will work too: bit.ly/bcnfpnotes
barcamp non-profits october 2012
Last week was the second London Barcampnfp. As one of the co-organisers I don’t want to say too much as a few of our lovely participants have already done a much better job than I would:
- @b33god on Paper hack
- @Charitychap on being a newbie to unconferences
- @LondonKirsty brilliant Storify of the day.
- Fellow organiser @PresleySylwia gives her thoughts on the day.
[I'll keep adding to this list as new posts appear]
My key take-out is; get the right people together and wonderful ideas are inevitable. But we need even more people, including more non-charity people as well next time!
So please spread the word, February 2013 here we come…
digital marketing optimisation event notes
Notes from Brand Republic event 17 April 2012
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Digital strategy
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“Understand people’s lives if you want to understand how your brand fits in #dmoevent
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“We can’t treat the online world and the real world as seperate – J Gatward, Britvic #dmoevent
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“Use 1-9-90 influence model. 1 really strong endorsers get them to influence 9 others and make those 9s feels like 1s #digitaloptimisation
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“Jonathan Gatward, Britvic UK: create hackable content for your brand #dmoevent
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I like this one a lot ‘you have to embrace complexity, it’s actual not complex anymore’ #digitaloptimisation http://twitpic.com/9atmer -
“One of the final takeouts – don’t forget to do internal marketing as well as external. It’s important for buy-in #dmoevent
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Campaign examples
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“With competitor as event ‘owner’ for Olympics, Britvic goal to own the legacy instead with ‘transform your patch’ #digitaloptimisation
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“Partners needed to take digital promises into the real world #dmoevent
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“Pepsi Super Bowl saw over half of the adverts were ‘shazamable’ with shazam tv app #digitaloptimisation cc @willlord
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“Debenhams beta with content network audience retargeted using tracking on brand site, 1month 3k sales #dmoevent
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“MediaCom rep in audience says ‘t in the park’ press ad with aurasma worked really well due to video rich content link #dmoevent
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“Aurasma – results very small but can get very good PR (Debenhams experience) #dmoevent
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EA campaign…
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“Waterloo takeover by battlefield 3: 17 sites, some posters started to get stolen. That’s a great KPI!! #dmoevent
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“4k downloads from QR code, Wifi (90% of downloads) NFC in the 2 week campaign #dmoevent
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“Over 9k interactions, over 900 email addresses collected from an interactive digital 6sheet display in cinemas #dmoevent
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“Digital out of home learnings – wifi 92% of interactions and consumers still getting used to the approach #dmoevent
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Search – PPC & SEO
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“86% using mobile search while watching TV, debenhams see peak for apps around 10pm. Parts of day strategy important #dmoevent
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Debenhams using hydra platform to integrate PPC and SEO activity, but only a week in at mo #dmoevent http://twitpic.com/9atw8o -
“J Stephenson, Debenhams. Paid Search Mob Stgy: separate mob campaigns on tablets and mobiles for more control and better targeting #dmoevent
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Email
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“When and whe emails are checked makes a big difference – optimise for this #dmoevent
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“Progressive disclosure using CSS to include expandable areas in emails can help – works on most devices #dmoevent cc @teminamoledina
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“Open rate significantly improved by using social info in subject line eg ‘share with your 123 friends’ #dmoevent cc @teminamoledina
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“Optimise for snippets- gmail and outlook summary that appears before open. Use gif with alt being tagline #dmoevent
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“Segment by most responsive and target them with a social campaign to help optimise a launch #dmoevent
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“You can download the @BrandRepublic event slides by @marcmunier on email marketing here – ow.ly/akzAQ #dmoevent
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Mobile
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““Mobile technology changes so fast. Be aware, but check whether it is relevant to you” @bansahaUK #dmoevent
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“80% of ftse100 companies do not have mobile sites & 65% fail to use device detection #dmoevent
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“Get that @magusblog report about FTSE 100 mobile websites here: magus.co.uk/knowledgebase/… #dmoevent
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““Companies that optimise their mobile sites outperform those that don’t by 80pc” Tom Golden Magus #dmoevent
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“Responsive web design not widely adopted at all – tech challenges still a barrier at mo but this does seem to be the future #dmoevent
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Most #mobile sites are full of #usability errors #dmoevent #ux http://twitpic.com/9audwu -
“BMI baby being taken to court by @RNIB for #mobile website lack of #accessibility #dmoevent #ux
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Social media and insights
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“We’re speaking after lunch at #dmoevent on turning social data into social insight. Find out more about our thinking: (http://bit.ly/ztKbI1)
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“Value in social media is in the insights it gives into customers thinking #dmoevent
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When you make a promise always deliver on it. The effect of not is amplified through social like BA eg #dmoevent http://twitpic.com/9awicv -
“Pre-TV buzz is created by a digital debut – and TV debut is amplified by this #dmoevent
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RT @spirals: Sum up – use insight to plan, optimise, create .. #dmoevent http://twitpic.com/9awjmx -
Video
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“Not about keeping people in a single environment anymore. It’s about streamlining the experience for the user #dmoevent #ux
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“Successful video strategy is based on views, consumer engagement, and finding your video dubbed into Russian! #dmoevent
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“Exclusive video content might be all you need to make an audience feel valued #dmoevent
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And just for the heck of it – a few comments from the twittersphere…
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“@ActonPies @brandrepublic seems it went well – liking the skysports twitch pick up #DMOevent #PWNEDonwardsandupwards
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“So I think that went alright – lot of fun. Thank for having me @BrandRepublic #DMOevent
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“@ActonPies great energy presentation at @brandrepublic #dmoevent really enjoyed it!
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“Seeing nothing but positive comments for @marcmunier ‘s presentation at the #dmoevent – nice work! @pure360 #emailmarketing
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“At the Digital Marketing Optimisation event in London. Some interesting insights into digital and it’s future #DMOevent
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#dmoevent
crowd-sourced digital charity conference
Get a room. Fill it with digital types from charity and agencies. Go!
That’s the principle of Barcamp non-profits. A time and place for people with a particular interest to come together to share learnings and come up with new ideas.
I volunteered to be an organiser just before Christmas and now the event is just around the corner (17 Feb 2012). So I met with a few of the other organisers (Amy, Nick and Sylwia) to confirm the basics.
Once we finished chatting about tea, coffee, biscuits and whiteboards (the important stuff!) we couldn’t help stirring up a few potential ideas for the day. I won’t give anything away – but I will say I’m confident it’s going to be a great day!
So … over to you to make sure I’m right. Bring your challenges and gems of learning and be prepared to share.
