trends in digital charity teams

In the last day or so I’ve finally published my digital charity job archive page. I’ve only gone back as far as 2008 but I’ve been an avid watcher of the charity job market ever since I started in the sector. It’s a useful indicator of charity digital team structures and roles.

Looking back over the almost four years worth of salaries and job adverts a few things stood out to me:

  • Salary rates haven’t changed that dramatically – surprising given that anyone who works in digital knows that there is probably more to your job now than a few years ago.
  • Charities have more digital content related roles than other types – most charities outsource a lot of their digital marketing, production or development. I personally can see this changing as digital skills become more native with each generation, and tools become more intuitive too.
  • Social Media and Community roles are starting to appear across more charities. I believe you need an internal champion to help spread adoption and integration across an organisation – and so you need someone with the time to do this work either a dedicated post or otherwise.
  • There is an absence of analytics and insight related roles. We’ve got a dedicated post in the British Heart Foundation Digital team, as well as broader roles in other teams – an Insight Manager, Evaluation Manager and Knowledge Manager. My guess is that analytics and insight is part of the remit of some other digital roles and / or other teams. But on the surface I can only assume some charities are underinvesting in this – I’m hoping to be proved wrong!

Be really interested to hear your observations, additions or thoughts…

One thought on “trends in digital charity teams

  1. I find your blog interesting (mainly as I have a similar blog). Your charity job archive just shows that it is important for charities to get involved and have some kind of online/social media presence. The role of community management is important and spreading the words will help to raise awareness. It all makes sense, and there’s no reason why charities should avoid it. After all, they are just as important as the profit-making organisations.

    Great job.

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