digital fundraising – integrating online and offline @thebhf

I recently spoke at the Third Sector Digital Fundraising Conference and gave a very hurried run through of our Mending Broken Hearts campaign. This is by far the biggest and most integrated campaign the British Heart Foundation have done. It blends an awareness message with a fundraising call to action.

It’s still early days as the appeal is for five years, but we’re already seeing the benefits of integrating across digital and traditional channels. So for anyone who wasn’t there on the day here’s the slide deck.


One thought on “digital fundraising – integrating online and offline @thebhf

  1. This really cool. Thanks for sharing this with us. The need for causes to harness the power of online fundraising is vital in today’s world, offline / traditional fundraising is still needed to an extent, but both are still needed to effectively raise more money for the cause online, but offer a human element in the offline space. great stuff!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s