I recently spoke at the Third Sector Digital Fundraising Conference and gave a very hurried run through of our Mending Broken Hearts campaign. This is by far the biggest and most integrated campaign the British Heart Foundation have done. It blends an awareness message with a fundraising call to action.
It’s still early days as the appeal is for five years, but we’re already seeing the benefits of integrating across digital and traditional channels. So for anyone who wasn’t there on the day here’s the slide deck.