QR codes are those funny looking squares of black and white that have started to crop up on printed adverts. They’re a way to send someone straight from a printed advert to a website. Sounds great right? No way someone will forget or mistype your url, and a quick action a consumer can take to continue their journey with you.
- Most people don’t have a clue what QR codes are.
- You need to download and install QR software for it to work – already an effort.
- Using a QR code is almost an act of blind faith – you have no idea where it’s sending you. It takes a huge amount of trust in a brand that many people won’t have.
- It won’t be long before optical character recognition and image recognition technology is engineered to replace QR codes – Google already have a search which works on image recognition.
- Did I mention… they’re ugly and are a distraction to the other messages in an advert.
Of course you can always disagree with me – that’s what blog comments are for. And the Know How Non-Profit QR How To Guide might be useful for you too.