Dougles Rushkoff is famous for his views on new media’s impact on society and his latest book is a great read. I read ‘Program or be Programmed’ last year and found myself agreeing with most of it. It’s about how technology is shaping our lives, rather than our lives shaping technology.
Reflecting on this a year after reading I’m starting to revisit applications for this theory in my day-to-day. This thought stands out:
A part of any digital job should be about inspiring inquisitiveness and experimentation in those who think digital is a “black box” they won’t understand. A “black box” which is dangerous and forbidden to tamper with. In doing this you’re helping people go from programmed to program, from technophobe to digital native.
What do you think? Are you doing this in your role?