This is the first year I’ve actually managed to attend some social media week events in person. I even co-organised one too (Barcampnfp here’s my earlier blog post). I’ve got a few ideas for future posts and discussions but here are a few key take-outs rattling around in my brain.
Strategy & management
- Global organisations (all?) face challenges around Local Vs Global knowledge and leadership.
- Having a global resource to ‘mine’ and share any locally created assets is a valuable investment.
- Local teams should be trusted to understand their market, global teams should not dictate an approach.
- Be brilliant at the basics.
- Digital ownership challenges still exist. Digital intersects with many areas but specialists don’t always get the appropriate level of input or influence.
- ‘Social Media’ is a fad, it will just be a normal communication method soon. Think ‘make your media social’ instead.
- Open data is something the charity sector needs to explore, it could save money and increase impact.
Engagement in social media
- It’s easier to ‘ride a meme‘ than to create one.
- Don’t think about campaigns, think about relationships.
- Quality over quantity counts with influencer engagement; niche and upcoming Vs broad and established – choose wisely.
- Global org’s see significant difference in engagement style and tactics by market.
- For games – Females want to collaborate, Males want to compete.
- Human behaviour hasn’t changed, just expectations and the medium.
Stats and measurement
- Telemarketing wasn’t measurable when it started. Social media is already more measurable relative to its age.
- 95% of facebook traffic is to the news feed, only 5% of people return to a brand page after their first ‘like’.
- Sponsorship pages that are connected to facebook get higher conversion, 40% Vs 7%.
- Justgiving see £6 return for each facebook share.
Please feel free to add your amends, key take-outs or thoughts in the comments 🙂