digital marketing optimisation event notes

Notes from Brand Republic event 17 April 2012

  1. Digital strategy
  2. Share
    “Digital marketing is just marketing” #dmoevent

    Tue, Apr 17 2012 04:31:14
  3. Share
    Understand people’s lives if you want to understand how your brand fits in #dmoevent

    Tue, Apr 17 2012 04:36:50
  4. Share
    We can’t treat the online world and the real world as seperate – J Gatward, Britvic #dmoevent

    Tue, Apr 17 2012 04:53:22
  5. Share
    Use 1-9-90 influence model. 1 really strong endorsers get them to influence 9 others and make those 9s feels like 1s #digitaloptimisation

    Tue, Apr 17 2012 04:46:23
  6. Share
    Once you have the 9s you probably have the 90s #digitaloptimisation

    Tue, Apr 17 2012 04:46:41
  7. Share
    Jonathan Gatward, Britvic UK: create hackable content for your brand #dmoevent

    Tue, Apr 17 2012 05:06:54
  8. Share

    I like this one a lot ‘you have to embrace complexity, it’s actual not complex anymore’ #digitaloptimisation

    Tue, Apr 17 2012 04:57:25
  9. Share
    One of the final takeouts – don’t forget to do internal marketing as well as external. It’s important for buy-in #dmoevent

    Tue, Apr 17 2012 12:13:30
  10. Share
    “Digital marketing works. But it will never work on its own” Jacqui O’Beirne @DogsTrust #DMOevent

    Tue, Apr 17 2012 12:48:25
  11. Campaign examples
  12. Share
    With competitor as event ‘owner’ for Olympics, Britvic goal to own the legacy instead with ‘transform your patch’ #digitaloptimisation

    Tue, Apr 17 2012 04:38:00
  13. Share
    Partners needed to take digital promises into the real world #dmoevent

    Tue, Apr 17 2012 04:59:50
  14. Share
    Pepsi Super Bowl saw over half of the adverts were ‘shazamable’ with shazam tv app #digitaloptimisation cc @willlord

    Tue, Apr 17 2012 04:56:08
  15. Share
    Debenhams beta with content network audience retargeted using tracking on brand site, 1month 3k sales #dmoevent

    Tue, Apr 17 2012 05:21:11
  16. Share
    MediaCom rep in audience says ‘t in the park’ press ad with aurasma worked really well due to video rich content link #dmoevent

    Tue, Apr 17 2012 06:26:11
  17. Share
    Aurasma – results very small but can get very good PR (Debenhams experience) #dmoevent

    Tue, Apr 17 2012 06:28:14
  18.            EA campaign…
  19. Share
    Waterloo takeover by battlefield 3: 17 sites, some posters started to get stolen. That’s a great KPI!! #dmoevent

    Tue, Apr 17 2012 10:20:20
  20. Share

    Example poster from the campaign #dmoevent

    Tue, Apr 17 2012 10:25:53
  21. Share
    4k downloads from QR code, Wifi (90% of downloads) NFC in the 2 week campaign #dmoevent

    Tue, Apr 17 2012 10:24:06
  22. Share
    Over 9k interactions, over 900 email addresses collected from an interactive digital 6sheet display in cinemas #dmoevent

    Tue, Apr 17 2012 10:29:18
  23. Share
    Digital out of home learnings – wifi 92% of interactions and consumers still getting used to the approach #dmoevent

    Tue, Apr 17 2012 10:30:53
  24. Search – PPC & SEO
  25. Share
    86% using mobile search while watching TV, debenhams see peak for apps around 10pm. Parts of day strategy important #dmoevent

    Tue, Apr 17 2012 05:25:11
  26. Share

    Debenhams using hydra platform to integrate PPC and SEO activity, but only a week in at mo #dmoevent

    Tue, Apr 17 2012 05:34:28
  27. Share
    J Stephenson, Debenhams. Paid Search Mob Stgy: separate mob campaigns on tablets and mobiles for more control and better targeting #dmoevent

    Tue, Apr 17 2012 05:36:19
  28. Email
  29. Share
    When and whe emails are checked makes a big difference – optimise for this #dmoevent

    Tue, Apr 17 2012 05:48:54
  30. Share
    Progressive disclosure using CSS to include expandable areas in emails can help – works on most devices #dmoevent cc @teminamoledina

    Tue, Apr 17 2012 05:50:14
  31. Share
    Open rate significantly improved by using social info in subject line eg ‘share with your 123 friends’ #dmoevent cc @teminamoledina

    Tue, Apr 17 2012 06:02:08
  32. Share
    Optimise for snippets- gmail and outlook summary that appears before open. Use gif with alt being tagline #dmoevent

    Tue, Apr 17 2012 06:03:24
  33. Share
    Segment by most responsive and target them with a social campaign to help optimise a launch #dmoevent

    Tue, Apr 17 2012 06:04:51
  34. Share
    You can download the @BrandRepublic event slides by @marcmunier on email marketing here – #dmoevent

    Tue, Apr 17 2012 07:08:51
  35. Mobile
  36. Share
    #dmoevent More mobile Internet than desktop Internet by end 2013

    Tue, Apr 17 2012 06:32:36
  37. Share
    “Mobile technology changes so fast. Be aware, but check whether it is relevant to you” @bansahaUK #dmoevent

    Tue, Apr 17 2012 06:11:34
  38. Share
    80% of ftse100 companies do not have mobile sites & 65% fail to use device detection #dmoevent

    Tue, Apr 17 2012 06:35:19
  39. Share
    Get that @magusblog report about FTSE 100 mobile websites here:… #dmoevent

    Tue, Apr 17 2012 06:44:27
  40. Share
    “Companies that optimise their mobile sites outperform those that don’t by 80pc” Tom Golden Magus #dmoevent

    Tue, Apr 17 2012 06:33:07
  41. Share
    Responsive web design not widely adopted at all – tech challenges still a barrier at mo but this does seem to be the future #dmoevent

    Tue, Apr 17 2012 06:43:16
  42. Share

    Most #mobile sites are full of #usability errors #dmoevent #ux

    Tue, Apr 17 2012 06:35:48
  43. Share
    BMI baby being taken to court by @RNIB for #mobile website lack of #accessibility #dmoevent #ux

    Tue, Apr 17 2012 06:40:18
  44. Social media and insights
  45. Share
    We’re speaking after lunch at #dmoevent on turning social data into social insight. Find out more about our thinking: (

    Tue, Apr 17 2012 07:50:35
  46. Share
    Value in social media is in the insights it gives into customers thinking #dmoevent

    Tue, Apr 17 2012 09:54:21
  47. Share

    When you make a promise always deliver on it. The effect of not is amplified through social like BA eg #dmoevent

    Tue, Apr 17 2012 09:59:47
  48. Share
    Pre-TV buzz is created by a digital debut – and TV debut is amplified by this #dmoevent

    Tue, Apr 17 2012 09:56:42
  49. Share

    RT @spirals: Sum up – use insight to plan, optimise, create .. #dmoevent

    Tue, Apr 17 2012 10:14:04
  50. Video
  51. Share
    Not about keeping people in a single environment anymore. It’s about streamlining the experience for the user #dmoevent #ux

    Tue, Apr 17 2012 10:46:51
  52. Share
    Successful video strategy is based on views, consumer engagement, and finding your video dubbed into Russian! #dmoevent

    Tue, Apr 17 2012 10:38:19
  53. Share
    Exclusive video content might be all you need to make an audience feel valued #dmoevent

    Tue, Apr 17 2012 10:53:15
  54. And just for the heck of it – a few comments from the twittersphere…
  55. Share
    @ActonPies @brandrepublic seems it went well – liking the skysports twitch pick up #DMOevent #PWNEDonwardsandupwards

    Tue, Apr 17 2012 14:03:07
  56. Share
    So I think that went alright – lot of fun. Thank for having me @BrandRepublic #DMOevent

    Tue, Apr 17 2012 11:09:00
  57. Share
    @ActonPies great energy presentation at @brandrepublic #dmoevent really enjoyed it!

    Tue, Apr 17 2012 12:30:49
  58. Share
    @actionpies fantastic presentation. Really enjoyed. Well done #DMOevent

    Tue, Apr 17 2012 10:59:07
  59. Share
    Seeing nothing but positive comments for @marcmunier ‘s presentation at the #dmoevent – nice work! @pure360 #emailmarketing

    Tue, Apr 17 2012 06:15:51
  60. Share
    Lovin some of the comedy pic slides @marcmunier #DMOevent

    Tue, Apr 17 2012 05:53:56
  61. Share
    At the Digital Marketing Optimisation event in London. Some interesting insights into digital and it’s future #DMOevent

    Tue, Apr 17 2012 07:06:17
  62. Share
    Disappointed that interactive fridges are not the future 😦 #dmoevent

    Tue, Apr 17 2012 11:48:08

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