what’s in a hashtag?

This week I talked at #gagldn about the UNICEF #sahelNOW campaign we did earlier this year. It was an intense period where we worked hard to ‘do the basics brilliantly’ and break the media quietness around the emerging crisis in West Africa. Here’s the slides. Happy to answer questions, drop me a comment!

p.s. we all agreed you can’t do a campaign just based on a hashtag!

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