I’ve written about whether digital team’s will continue to exist before so I won’t go into detail again. But recently I spotted this salary benchmarking report by Propel which I thought gives some useful insights.
I particularly like the chart about new vacancies by role type. What this data makes me think is:
- there’s more growth in digital marketing roles than ‘back office’ tech and services.
- specific digital strategy roles are perhaps being subsumed into overall strategy roles.
- technology is more consumerised and development is getting slightly ‘easier’ to do and project manage with less-specialist roles.
What does it make you think?