— Amy J Burton (@MissAJBurton) June 25, 2014
This is a rather belated post promised to Amy the other day. She promised me it wasn’t a sneaky way to work out my age!
What has changed?
I’ve worked in digital for my whole career and a lot has changed in that time.
In the past 12 months there have been a few moments that have left me practically punching the air with glee because they’ve signalled the non-profit sector is finally maturing its approach to digital. To name a couple; when the opening plenary of the Institute of Fundraising Convention started with a speech about embracing digital in fundraising. The other being when I heard the change of title of the digital lead at a couple of major charities from Head to Director – a much truer recognition of the roles as they’ve been for some time.
From web monkey to specialist advisor
I can remember a time when there were only web officers. Expected to mostly put pdf’s on the website with little to no notice, that’s if people remembered the website was there at all. Now digital has a seat at the strategy and planning table in many organisations – at the very least at a project level.
From custom build to on-demand tools
Updating the website was a thing that only the web monkey knew how to do. It was all a bit techy and there was this complicated hmtl or something. Now we’ve got content management systems and other tools that everyone can use and, in some cases, that dynamically personalise the content, journey and more to the user. This was the stuff of Tommorrow’s World not too long ago.
From under the carpet to KPI
You were glad if you got a few hundred hits (yes – hits!) and quietly shared this with any geeky friends. Then perhaps you started to email and post up your top line web stats probably to an almost deafening silence of no return comments or questions. Now digital stats are part of the report to board members – Marks & Spencer even had its ecommerce stats reported in press.
I could go on I’m sure – but that’s another thing that’s changed, we’ve all got shorter attention spans 🙂